AI Visual Concept for Exaequo Melting Watch

An experimental series of AI-generated visuals and video created for Exaequo Melting Watch, a Swiss brand with a surreal and ironic identity. Inspired by Dalí’s perception of time, the project treats the watch as a poetic object rather than a conventional product—blending fashion, art and memory.

With no access to a studio, AI became both the set and the camera, allowing me to build atmospheric scenes, wearable moments and still-life impressions that reflect the brand’s collectible and imaginative spirit. The result is a conceptual visual language that could evolve into narrative content or campaign storytelling.