For the collaboration between Bi Kutu Kombin and OMO, a visual and conceptual campaign was developed to promote OMO’s new detergent line through the lens of fashion and lifestyle.
The project combined email marketing and Instagram visuals, emphasizing freshness, color, and everyday creativity — aligning OMO’s “clean start” concept with Bi Kutu Kombin’s surprise styling approach.
The result was a cohesive and uplifting campaign that connected two different worlds — fashion and home care — through playful yet elegant design.