For Originalseconds’ New Year Campaign 2024, I created a series of videos and photographs that reflect the festive spirit of the season. The concept explored different holiday moods—such as dinner gatherings, party atmosphere, and city shopping—each styled with second-hand luxury pieces curated around the occasion.

Red was used as a key color throughout the looks, accompanied by silver sequins and disco-inspired elements to evoke a celebratory, glamorous mood. The campaign combined storytelling, styling and atmosphere to highlight how pre-owned fashion can feel both festive and contemporary.