As the creative lead for this collaboration, I designed the email marketing visuals, Instagram post and story layouts, and a QR discount card to be placed inside Bi Kutu Kombin’s shipment boxes. The visual language was crafted to reflect both brands’ identities—Godiva’s premium chocolate heritage and Bi Kutu Kombin’s personalized, surprise-based fashion experience.

A festive New Year’s concept guided the color palette and mood. Three outfit themes were highlighted across the campaign: elegant, casual, and party-ready. The result was a cohesive and engaging cross-channel communication set tailored to both brands’ audiences.