In a fast-scrolling, low-attention world, the goal was to create an outdoor ad that stops people in their tracks—without overwhelming them. I designed a bold, minimalist billboard in line with Bi Kutu Kombin’s brand identity: a striking red background with the question “Kıyafet seçmekte zorlanıyor musun?” (“Do you struggle to choose what to wear?”), paired with the brand’s logo.

The direct message and visual simplicity were crafted to capture attention within seconds and enhance brand visibility in high-traffic locations across Istanbul.