The Upcycle Series project was born from a collaboration between OriginalSeconds and Cekette, aiming to extend the life cycle of luxury garments through creative transformation.
Unsold or damaged designer pieces from OriginalSeconds were reimagined using leftover materials from Cekette’s production - denim, buttons, and zippers - to create new, one-of-a-kind items that embody sustainable fashion.

The visual identity and communication design of the project reflected the spirit of renewal and craftsmanship.
The work included before-and-after studio photography of the upcycled pieces, event space design and coordination, social media content creation, and the preparation of video materials for on-site displays.

This multidisciplinary approach brought together design, fashion, and sustainability - transforming waste into visual storytelling.