For the sweatshirt collection of OnlySpecialMoment, I photographed a campaign that reflects the brand’s belief that every moment holds its own energy. The visual direction embraced a street-inspired aesthetic with grunge undertones, styled with Converse and relaxed silhouettes.

Shot in a studio with a minimal backdrop, the concept aimed to bring the focus to the garments while preserving an urban, raw attitude. The poses and mood were designed to align with the brand’s ethos: each piece as a personal memory rather than a simple accessory.