Summer in the City | OriginalSeconds captures the vibrant energy of Istanbul streets during the summer, blending fashion, lifestyle, and urban storytelling. The project showcases diverse styles in everyday city life, translating movement, spontaneity, and character into both photography and video.

The content was created not only for social media but also optimized for advertising platforms like YouTube and Meta, merging editorial aesthetics with high-impact brand communication. This project exemplifies an integrated approach to content creation, where every frame—from still to motion—reflects the personality and energy of the brand while engaging audiences across multiple channels.